That is indeed
an interesting conundrum and it leaves me confused & conflicted.
I was under the impression that vegemite was the unchallenged delight of Antipodian gourmet breakfasts - and learning that the far superior, English origin marmite is making a strong challenge to vegemite's undeserving place of dominance is heart warming indeed.
The fact that its efforts are being part funded by the Bates Brigade of zombieism is somewhat disheartening. Still, I shall swallow my pride, don my complete hypocrite hat and wish them the best in helping our southern hemisphere friends to see the light of the real yeast.