A Coupe By Any Other Name… April 23, 2007
Posted by ocmpoma in : language , trackbackArnold Zwicky has a post over at Language Log about product names that affect sales in certain regions. The lead example of this provided is that of Mitsubishi’s coupe, the Lancer.
Or, more specifically, the Lancer Evolution. Guess where it doesn’t seem to sell all that well?
(note — The LL post mentions, and I agree, that more investigation is needed to determine how much correlation might be causation in this case; I still find the relationship interesting.)
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